The Czech Republic witnessed an unprecedented influx of new retail brands in the past year, with 47 new entries marking a historic high. Luxury names like Parfums Christian Dior, Le Labo, and Balmain Hair Couture joined the market alongside sports retailer JD Sports and Italian appliance maker SMEG, with food and beverage companies comprising the largest sector.
A notable shift in the market dynamics shows increasing participation from Eastern European companies. According to Jan Kotrbáček from Cushman & Wakefield, while Western brands traditionally dominated new market entries, there’s now a significant influx from Ukraine, Poland, Slovakia, and Turkey.
The Czech Republic has established itself as a unique gateway in the European market, serving as an entry point for Western brands expanding eastward and Eastern brands moving west. This strategic position has attracted diverse businesses, from luxury retailers to fast-food chains.
The home and furniture segment saw significant growth with new entries including Italian designer appliance brand SMEG, Spanish furniture retailer Kave Home, and German luxury furniture maker Rolf Benz. Looking ahead to 2025, the market anticipates more major international brands, with Bath & Body Works, Wendy’s, Woolworth, and Müller already announcing their planned entries.