Farmers’ markets have become increasingly popular among consumers seeking fresh, quality produce directly from local growers. However, this popularity has attracted fraudsters who purchase wholesale goods and pass them off as their own farm-grown products. Jiří Sedláček, chairman of the Czech Farmers’ Market Association, reveals a simple yet effective method to identify these imposters.
“Don’t be afraid to ask the seller for the name of their farm and when you can visit it,” Sedláček advises. This straightforward question can quickly expose those who are not genuine farmers.
Another telltale sign lies in the seller’s hands. Sedláček suggests taking a close look: “If someone claims to be a breeder, grower, or producer but has well-manicured, ironed-out hands, it’s hard to believe. Real vegetable or flower growers have visibly worked hands. Anyone can see that they’re genuine and authentic.”
The Czech Farmers’ Market Association, founded seven years ago, aims to unite honest market operators who maintain discipline and conduct thorough checks. They only accept sellers who are also producers or authorized vendors with a deep knowledge of their products.
Despite the challenges, including this year’s spring frost that severely impacted fruit growers, the farmers’ market scene remains vibrant. While there may be a shortage of Czech apples, pears, and plums, vegetable quality is excellent, and dairy products are in good supply. Sedláček concludes, “Overall, we’re quite satisfied with this year’s farming season, except for the mentioned spring frosts.”