Czech consumers are opening their wallets wider this January compared to last year’s post-holiday sales, with retailers reporting increased spending across multiple sectors. The shopping spree encompasses everything from clothing and toys to household items and electronics, with many shoppers putting their Christmas cash gifts to good use.
Major retailers like Tesco have noticed a significant uptick in customer interest from day one, with shoppers eagerly hunting for deals. Globus, another retail chain, is offering discounts of up to 60% on thousands of items across electronics, household goods, and fashion departments through the end of January.
The e-commerce sector is particularly vibrant, with 85% of online stores participating in the sales – a 5% increase from last year. According to Shoptet, an e-commerce solutions provider, average discounts have reached 45%, up from last year’s 40%, with retailers expecting 20-25% higher revenues compared to the previous year.
The country’s largest online retailer, Alza, is riding this wave of strong demand, offering discounts up to 50% across their product range. They’re seeing particular interest in electronics, toys, and Christmas merchandise, with an anticipated surge in fitness equipment and health food sales driven by New Year’s resolutions.
For consumer protection, retailers must base their discounts on the lowest price at which they sold the item in the 30 days before the sale.