The popularity of the Polish discount store chain Biedronka among Czech shoppers, who are flocking to the store for its low prices and deals, is rising. Biedronka recently offered a promotion where customers could get 12 free beers with the purchase of 12 beers of select brands, including the famous Czech beer Pilsner Urquell. Czech customers could also take advantage of the deal, as Biedronka reported that 50% of its foreign customers in November 2022 were Czech.
This trend of Czech shoppers traveling to Poland for lower prices is not new, as many have been taking advantage of the price differential between the two countries for years. However, the popularity of Biedronka, which Portugal’s Jeronimo Martins owns, has made it a go-to destination for many Czechs seeking to save money on groceries and household items.
Social media is also one of the ways where people share tips and tricks on saving even more money when shopping at Biedronka. This includes buying in bulk and taking advantage of loyalty programs available to Polish and Czech customers.
In addition to its popularity among Czechs, Biedronka has also made headlines for its aggressive pricing strategy and commitment to offering fresh, locally-sourced produce. This has led to speculation about the impact that Biedronka is having on the broader Polish retail landscape as other retailers struggle to keep up with its low prices and high-quality offerings.