European ‘Breakfast Directive’ Brings Sweet Changes to Food Labeling

Starting July 1st next year, European consumers will witness significant changes in food labeling and storage regulations thanks to the new European “breakfast directive”. One of the most notable changes is the elimination of the traditional distinction between jam and marmalade, which previously required marmalade products to contain at least 20% citrus fruits.

The directive, which will be implemented through a package of food regulations, also introduces more flexible egg storage guidelines. Farmers and retailers will now be able to store eggs at temperatures between 5 and 24 degrees Celsius, up from the previous maximum of 18 degrees. According to Agriculture Minister Marek Výborný, this change aligns with European standards and will result in energy savings for both farmers and retailers.

In a move toward greater transparency, honey manufacturers will be required to list all countries of origin on mixed honey products, complete with percentage breakdowns in descending order. “No more vague ‘blend of non-EU honey’ labels – consumers will now know exactly where their honey comes from,” stated Minister Výborný.

The package also includes new regulations for meat products, introducing specific characteristics for traditional items like jitrnice (liver sausage) and zavináče (rollmops). These traditional names can only be used when products meet the established requirements.