South Moravia has emerged as a premier tourist destination, with mobile operator data revealing fascinating visitor patterns. The region’s capital, Brno, proves to be the biggest draw, attracting more than half of all tourists to the area.
According to the analysis, Prague residents and its surrounding areas account for 37% of all visits to the region. Slovaks make up more than one-fifth of visitors, while tourists from the Ostrava and Silesia regions contribute 14% of the total traffic.
Beyond Brno’s dominance, the UNESCO-listed Lednice-Valtice Cultural Landscape ranks as the second most popular destination, followed by the Hustopeče region and the picturesque Pálava hills. The data shows interesting seasonal patterns, with visitors from Ostrava, Hradec, and Slovakia primarily coming during summer months, while Austrian and German tourists distribute their visits more evenly throughout the year.
The region is also gaining popularity among Polish tourists, prompting tourism officials to launch targeted campaigns, including the “Taste Architecture” initiative, which has been adapted from its successful Czech version. Most visitors typically stay for one night, exploring wine-making villages like Velké Bílovice and Zaječí, or visiting notable attractions such as Vranov nad Dyjí, the White Carpathians, and the Brno Reservoir.