Rohlík will give a hand to Christmas markets

Online supermarket Rohlík wants to support sellers from Christmas markets, which are currently limited by anti-epidemic measures. On its Twitter account, it has opened up the possibility for small sellers or farmers to connect with Rohlik and offer their goods directly through the online supermarket.

“We want to help small producers and manufacturers! For them, the closure of Christmas markets can significantly reduce sales. The pandemic situation is serious, but we have a solution. We offer producers the opportunity to sell with us,” stated Denisa Morgensteinová, PR manager of Rohlik.

The service is not restricted to specific goods or locations. People have the opportunity to join this initiative through a form, and we will contact them and then offer their products on our website and distribute them to people, “Morgensteinová said. 

With this approach, sellers will be able to offer their products through the online supermarket platform. After joining the initiative, their goods will be included in Rohlik’s regular offer and reach a broader range of customers.

Morgensteinová added that the market’s selection should include gift items, as well as food and beverages. “It’s clear that we will not be delivering hot mulled wine or langos for immediate consumption. However, we are trying to find solutions to include the classic products that appear at Christmas markets in our offer. If we team up with a retailer that is as innovative and inventive as we are, I believe that together we can figure out how to provide as many things as possible for people, “he says.

With this initiative, Rohlík is trying to help people affected by the current ban on Christmas markets due to the worsening epidemiological situation. “We have been trying to help farmers and small vendors for a long time, and at the moment, this is a response to the current measures affecting them,”Morgensteinová concludes.

Koší also offers cooperation to farmers, and has also been helping smaller producers and farmers for a long time. On the other hand, iTesco, for example, does not plan to include products from vendors whose Christmas markets have been canceled by the government in its offer, according to spokesman Václav Koukolíček.