In a digital age that’s reshaping how we consume information, a recent survey by TNS Market has unveiled a significant shift in Czech media consumption habits. The era of print media dominance has come to an end, with Czechs increasingly turning to online sources for their daily news fix.
According to the survey, 65% of respondents now rely on internet media for current affairs, closely followed by television at 58%. Social media platforms and forums have also gained traction, with 35% of participants citing them as go-to sources. Radio broadcasts maintain their relevance, capturing 32% of the audience.
The generational divide in media consumption is particularly noteworthy. While internet usage remains consistent across age groups, television viewership increases significantly with age. A striking 73% of baby boomers turn to TV for news, which dwarfs the younger Generation Z by 34 percentage points.
Political preferences also influence media choices. Television dominates among supporters of ANO, SOCDEM, and the Oath movement, while internet media competes with TV for Christian Democrat followers. Interestingly, podcasts have found a niche among Pirate Party sympathizers.
In the realm of social media, Facebook reigns supreme with 81% usage, followed by Instagram at 44% and YouTube at 41%. The survey also highlights a fascinating trend among the youngest demographic (18-26 years): 84% of young users turn to the photo-sharing platform for news consumption.
As we navigate this evolving media landscape, one thing is clear: the way Czechs consume news is undergoing a radical transformation. With digital platforms at the forefront, traditional media outlets must adapt to remain relevant in this new era of information dissemination.