American fast-food chains are making their mark globally. Wendy’s, a renowned brand, is planning its expansion into Central Europe, including the Czech Republic. This move is part of a broader strategy to increase its global presence.
Wendy’s, the world’s third largest hamburger fast food chain with over seven thousand branches, is known for its burgers and spicy chicken sandwiches. The company is searching for franchise partners in the Czech Republic to carry forward its expansion plans. The introduction of franchises took place recently at the U.S. Embassy in Prague.
Alongside Wendy’s, the Rave Restaurant Group, which operates Pie Five and Pizza Inn, also has expansion plans. Pie Five is popular for its individual handmade pizzas made from fresh ingredients, prepared to order in less than five minutes.
The expansion of American fast-food chains does not stop there. Following the successful entry of the Louisiana fast food chain Popeyes last year, another well-known American fast food chain, Five Guys, is expected to expand into the Czech Republic this year. Five Guys focuses on hamburgers loaded with meat, albeit at slightly higher prices. The first branch is expected to open in Prague at National Avenue in the reconstructed Máj department store, with renovations expected to be completed by early summer.
Franchise operators in the Czech Republic are sought by fast food chains, hotel chains like Wyndham Hotels & Resorts, which has more than 20 hotel brands in its portfolio, and the American company Mobile Outfitters, which produces mobile accessories, such as protective films.