The new retail chain, HalfPrice, enters the Czech Republic


A new retail chain, HalfPrice, has entered the Czech Republic. The company from the Polish CCC group opened its first brick-and-mortar store with branded clothing, footwear, toys, and home accessories on 1800 m2 in Prague’s Galeria Harfa on Thursday. Expansion in the Czech market will continue next year, the company said in a press release.

The so-called off-price chain HalfPrice takes branded goods directly from manufacturers and offers them at lower prices. In addition to the Czech Republic, it operates in Poland, Austria, and Hungary and will appear in Croatia at the end of the year. In Poland, the brand debuted in May this year and has opened 27 stores so far. HalfPrice expanded into Austria and Hungary in August. The company aims to have 65 stores in Europe by the end of this year.

“The Czech Republic is particularly close to us, not only because of its geographical location but also because of the CCC Group’s long-standing ties. It is an important market for us, where we have been operating for 17 years and where we are present with the CCC, and Modivo offer,” said Adam Holewa, chairman of HalfPrice.

“HalfPrice, with a sales area of nearly 1,800 sqm, is an important tenant for us. We believe that thanks to the great location we were able to offer at the entrance to the shopping center, the brand will attract new customers,” added Pavel Hradec, director of the Harfa Gallery.

The CCC footwear retail chain operates in 29 countries. It has been on the Czech market since 2004, serving 89 stores. CCC Czech posted a profit of around CZK 42 million in 2018, with sales of CZK 1.8 billion. More recent financial results are not available. In addition to brick-and-mortar stores, Czechs can also shop online at,, Modivo, and DeeZee, which are all part of the CCC group.